loftCRM
Step 1 of 5 · 1 min

Campaigns

What you will learn

  • Building an audience from customer and contact data
  • Writing a campaign from a template
  • Checking reach and the message before sending
  • Following delivery

What you need

  • An account manager sign-in

Engagement → Campaigns lists campaigns with audience, status, how many were sent, and when sending started.

your-workspace/#/campaigns
Campaigns.
Campaigns.

New campaign starts a draft. Audiences opens the audience list.

Step 2 of 5 · 3 min

Audiences

An audience is a saved selection of contacts.

your-workspace/#/audiences
The Ministry of Health audience.
The Ministry of Health audience.

Set any of:

  • Contacts with the role: Authorised, Billing, Escalation, Finance reference, Technical.
  • Customer lifecycle: Active or Prospect.
  • Region, Customer type, Priority tier.
  • Holds an active service: one or more services from your catalogue.
  • Only these customers: named customers.

Who it selects now shows the number of customers and contacts, and how many can be emailed, for the purpose you choose (Account administration or Promotion). For Promotion, contacts without recorded marketing consent are not counted. The list below shows each contact, customer, roles and email.

An audience with no conditions selects nobody. Used by shows the campaigns that use it.

Step 3 of 5 · 3 min

Write the campaign

your-workspace/#/campaign?id=CMP-015
A draft campaign.
A draft campaign.
  1. Name and Purpose.
  2. Audience.
  3. Start from a template, or write the Subject and Message. A blank line starts a paragraph. Insert adds the recipient's first name, full name or customer name.
  4. Pace: emails per minute. The time the whole send will take is shown.

Reach shows how many contacts can be emailed, and the message exactly as one named recipient will read it.

Send me a test emails it to you. Save keeps the draft. Start sending sends it.

Step 4 of 5 · 2 min

Follow delivery

your-workspace/#/campaign?id=CMP-009
A sent campaign.
A sent campaign.

A started campaign shows how many are sent, waiting, failed, held back or could not be emailed, with one row per recipient and the outcome of each. Sending can be paused, resumed or stopped; failed sends can be retried, and sending pauses itself if sends keep failing.

Step 5 of 5 · 2 min

Templates

Engagement → Templates lists message templates with their channels and email subject.

your-workspace/#/templates
Templates.
Templates.

A template has an email subject and message, and an SMS text where used. Fields such as {{org.name}} and {{contact.first_name}} are filled in when sent.

your-workspace/#/template?id=dia_upgrade
The Dedicated internet upgrade template.
The Dedicated internet upgrade template.

History shows each change with who made it and when. An earlier wording can be restored.